When Instagram launched Threads, it quickly became one of the most talked-about platforms! After its introduction, it broke records by attracting millions of active users.
With a monthly user base of over 320 million and around 100 million daily active users, it is safe to say that it is not one of those passing trends that people quickly forget about.
If you are considering using Threads to grow online, you may be wondering where to start. What sets Threads apart from other platforms, and how can you use its features to grow your community?
Here are some actionable strategies that will help you grow your Threads account following and keep your community engaged.
Dominant Threads with These 7 Proven Audience-Growth Strategies
1. Leveraging Your Existing Social Media Presence
If you already have a following on Instagram, you are in luck! Your Instagram following will automatically be notified when you sign up for Threads. This can help you gain your first batch of followers on Threads. It is an easy and quick way to build an audience without having to start from zero.
To make the most of this, promote your Thread account on other platforms too. Mention it in your Instagram bio or share a post encouraging people to join you on Threads.
You can also use the story feature for this purpose and share your Thread posts there. This way, your followers can easily jump to your Thread’s feed.
2. Finding Your Niche
Unlike other platforms where broad content may find its way to the top, Thread thrives on niche communities. If you are passionate about something, finding your niche will help you connect with the right audience.
The beauty of Threads is when you embrace your interests and share them openly; it can lead to meaningful conversations with like-minded individuals, which can then help you grow.
Hence, if you are wondering how to define your niche, ask yourself what you are really passionate about. What do you want to talk about? What conversations would you like to join?
When you find that sweet spot, your content will feel natural and authentic, and you will be able to attract followers who share your perspective.
3. Using Tags to Boost Your Reach
One prominent feature of Threads is the tag system! You may liken it to hashtags, but it is a tool that helps categorize your posts and connect with like-minded people.
When you use relevant tags, you can position your content in front of an audience that cares about the same topics and increase your chances of engagement.
For instance, if you are sharing a post about productivity, adding tags related to that topic will help others interested in improving their work habits find your content. To make the most of this, try different tags to see which ones work best for your niche.
4. Initiate Meaningful Conversations
Threads is not only a platform for posting but also a place where you can have meaningful conversations. Posts that initiate discussions and conversations are more likely to be recommended and get engagement. So, instead of simply sharing your thoughts, ask your followers to weigh in too!
For instance, you can ask open-ended questions or share your perspective on a trending topic and invite others to share theirs. The more you engage with your community, the more likely you are to see a rise in comments, shares, and likes.
5. Participate in Trends and Discussions
Like Twitter, Threads, too thrives on real-time discussions. If there is a trending topic or breaking news, jump right in and share your take on it. When you participate in relevant and timely conversations, your posts are more likely to get noticed, shared, and engaged with by others.
Keep your ear to the ground and stay on top of trending topics. This can be as simple as participating in a conversation about a cultural moment or offering your perspective on a hot topic in your industry.
6. Engaging with Others
As with any other platform, engagement with others is a must on Threads. Reply to comments on your posts, engage in discussions on other people’s Threads, and show support for creators you admire.
According to research, replies can be very helpful in boosting engagement. In fact, nearly half of the views on Threads come from replies. So, take notes and make an effort to engage actively where you can.
This will ultimately help you become more visible on Threads and also facilitate building relationships and trust with your audience.
7. Posting Regularly
Growing your audience and maintaining relevance on Threads is largely dependent on how regular you are on the platform. While it is important to focus on quality, consistency is just as important.
Try to post at least a few times a week to keep your audience engaged and attract new followers. Maintaining a steady flow of content will increase your chances of staying visible in your audience’s feed.
At the same time, consistency alone does not suffice! You must also be authentic. Threads offer a more laid-back, community-focused space where users prefer to connect with real and unpolished content.
Share your true self and focus on offering value through your posts. It is authenticity that will make you stand out and form deeper connections.
Endnote
These are some of the many ways you can grow a thriving and engaged audience on Threads. As you build your community, always maintain your focus on meaningful interactions, consistency, and authenticity.
So, start sharing, engaging, and building a community on Threads that will last for the long haul.
