Are you trying to get your profile, content, or activity featured on LinkedIn? It implies you are vying to expand your reach and increase visibility in a way that draws new connections, followers, and opportunities.
But how do you get featured on LinkedIn, and that too without spending a fortune? The good news is that you do not need a hefty budget for paid ads to gain attention. Sometimes, a little strategy and effort can be quite helpful.
Let’s look at a few ways to boost your chances of landing a feature on LinkedIn.
Optimizing Your LinkedIn Profile
Your LinkedIn profile is your online resume, so it must be updated and refined! LinkedIn algorithm values profiles that are complete and active.
To optimize your profile, choose a professional and friendly profile photo and make sure your banner image is reflective of your personal brand. This is the first thing people see, so make it count.
Optimizing your profile also calls for having a clearly stated headline outlining what you do and what value you offer. This should include your achievements and skills.
Also, add relevant skills to your profile and request your connections for endorsements. A diverse skill set will help you show up in searches and give LinkedIn more content to recommend.
Sharing Original and Engaging Content
When it comes to content, posting just about anything will not get you far!
To get featured, you need to share engaging, insightful, and original posts that appeal to your audience and that they find useful. Also, try to post regularly so you have a steady flow of content.
Moreover, posts with images or videos are more likely to be engaged, so try to make your content more prominent with visual content.
Also, ensure that your content is in line with trending topics, as such content has a better chance of being featured. When a topic is hot, jumping into the conversation early can improve your chances of being featured.
LinkedIn editors tend to pick up on posts that engage with current events, especially if they also offer a unique perspective or insight.
Building Relationships
Getting featured on LinkedIn does not only depend on what you post but also on how you interact. The more engaged you are, the better your chances are of standing out.
To build relationships, try to engage thoughtfully in others’ posts by leaving comments, sharing advice, or participating in discussions. This shows that you are not only an expert but also a collaborative and active member of the community.
Also, there are many groups on LinkedIn for all kinds of professionals. You can join any according to your expertise and contribute to discussions to connect with like-minded individuals and boost your visibility on LinkedIn.
Taking Advantage of LinkedIn Features
LinkedIn offers multiple features that you can leverage to boost your visibility. One such example is LinkedIn articles, where you can show your expertise and get noticed.
Alternatively, you can try LinkedIn Live or Stories to engage with your audience in real time or through short and casual posts.
Additionally, you may want to add hashtags to increase your content discoverability. The LinkedIn algorithm is more inclined to feature content that uses trending or relevant hashtags.
Collaborating with Thought Leaders
Collaborations with established figures in your field or influencers can greatly expand your reach. For this purpose, you can consider co-authoring an article, hosting a joint webinar, or taking part in a LinkedIn Live event. This will expose you to their audience and is, hence, a great way to get noticed.
Getting featured on LinkedIn does not require you to spend a ton of money, but it requires you to be strategic and consistent.
While you can certainly do this on your own, if you want to expedite the process, you can enlist LinkedIn growth services to help boost your following and engagement. This may help attract more attention to your profile and expand your reach.
Endnote
Getting featured on LinkedIn is an effective way to build your personal brand, expand your network, and establish yourself as a thought leader. The tips in this post can significantly boost your chances of landing a feature.
But remember, you must be consistent in your efforts. Combine it with strategic tactics, and you will soon have a bigger presence on LinkedIn.
While it is possible to do all this organically, using a growth service to boost your visibility and engagement can be a smart way to jumpstart your growth. This is particularly helpful if you are looking for quick results.
